{"id":551,"date":"2013-06-16T11:28:20","date_gmt":"2013-06-16T19:28:20","guid":{"rendered":"http:\/\/systemsolver.com\/StatlerBlog\/?p=551"},"modified":"2013-06-16T11:28:20","modified_gmt":"2013-06-16T19:28:20","slug":"steps-to-create-a-web-site","status":"publish","type":"post","link":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/2013\/06\/16\/steps-to-create-a-web-site\/","title":{"rendered":"Steps to create a web site"},"content":{"rendered":"

Understand your business:<\/h3>\n

[Simon Sinek — Ted.com<\/a>]
\nTo build trust tell people, this order:
\nWhy you do what you do.
\nHow you do what you do.
\nWhat you do.<\/p>\n

Objective:<\/h3>\n

What action do you want people to take when they visit your web site?<\/p>\n

Who is your target audience:<\/h3>\n

reader is led to feel important
\nreader wants solutions to insecurity (motivation)
\nhow did the reader get to where they are?
\nwhat conflict is the reader experiencing?
\nhow far are the readers willing to go?<\/p>\n

Content:<\/h3>\n

Build your authority
\nTestimonials
\nStories
\nBuild Trust
\nExpress Passion
\nSupport Courage
\nKeywords<\/p>\n

From:\u00a0 http:\/\/www.copyblogger.com\/writing-process\/<\/a><\/p>\n

    \n
  1. You have an idea, but what\u2019s the goal? From a content marketing<\/a> standpoint, you\u2019re usually seeking to educate or persuade (often both, and as we\u2019ll see in the next step, they\u2019re actually the same thing even when intentions vary).<\/li>\n
  2. The obstacles you face are the things your audience does not yet understand, but must accept by the end of the piece. These are the questions that you must answer before you can achieve the goal you\u2019ve identified in Step One.<\/li>\n
  3. What promise are you making to your audience with this piece? What will you teach them or convince them of? And why should they care? That\u2019s your working headline<\/a>.<\/li>\n
  4. Then, each of the major questions you must answer to achieve your mission (and the promise your headline makes) becomes a subhead<\/a>. Your subheads don\u2019t ultimately have to be phrased as questions, but it\u2019s a decent place to start.<\/li>\n
  5. Answer the questions designated by each subhead, and answer only that question<\/em>.<\/li>\n
  6. Edit<\/li>\n<\/ol>\n

    More at:
    \n    http:\/\/my.copyblogger.com\/type\/ebooks\/<\/a><\/p>\n

    Design:<\/h3>\n

    Pick color scheme — Psych of color<\/a>, more<\/a>
    \nPreview web site sampler for Google —     Preview Peek for Google<\/a>
    \nHeadlines
    \nEmotions
    \nMovement
    \nGraphics
    \nImages
    \nVideos
    \nAnimated GIFs<\/p>\n","protected":false},"excerpt":{"rendered":"

    Understand your business: [Simon Sinek — Ted.com] To build trust tell people, this order: Why you do what you do. How you do what you do. What you do. Objective: What action do you want people to take when they visit your web site? Who is your target audience: reader is led to feel important […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-551","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/wp-json\/wp\/v2\/posts\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/wp-json\/wp\/v2\/comments?post=551"}],"version-history":[{"count":0,"href":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/wp-json\/wp\/v2\/posts\/551\/revisions"}],"wp:attachment":[{"href":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/wp-json\/wp\/v2\/media?parent=551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/wp-json\/wp\/v2\/categories?post=551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/wp-json\/wp\/v2\/tags?post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}