{"id":1452,"date":"2015-08-28T11:51:14","date_gmt":"2015-08-28T19:51:14","guid":{"rendered":"http:\/\/systemsolver.com\/StatlerBlog\/?p=1452"},"modified":"2015-08-28T11:51:14","modified_gmt":"2015-08-28T19:51:14","slug":"writing-structure","status":"publish","type":"post","link":"https:\/\/systemsolver.goodhealthyday.com\/StatlerBlog\/2015\/08\/28\/writing-structure\/","title":{"rendered":"Writing structure"},"content":{"rendered":"

W = Who – Determine who your most primary target audience is (not to be in the piece of writing<\/em>).<\/p>\n

\n

W = What – Define what it is you are writing about.<\/p>\n

W = Why – Discuss why it’s important.<\/p>\n

W = Ways – Give 3-5 ways or tips so the reader can apply the “what”.<\/p>\n

E = Example – Share an example or case study.<\/p>\n

E = Encourage – End with a “you can do it!” paragraph.<\/p>\n

<\/p>\n

You may find that after having written on all these areas, in your near-final edit, you want the Why to come before the What.<\/p>\n

One last thought on this. There are powerful trigger words and the following link takes you to an article that classifies and describes some key ones.<\/p>\n

http:\/\/www.copyblogger.com\/trigger-words\/<\/a><\/p>\n

==============
\nDr. Eidelson pointed out that most of us have five core concerns.<\/p>\n

Vulnerability: Are we safe?
\n Injustice: Are we being treated fairly.
\n Trust: Who can we trust?
\n Superiority: Are we good enough?
\n Helplessness: Can we control what happens to us?<\/p>\n

http:\/\/www.copyblogger.com\/stories-persuade\/<\/a><\/p>\n

You make sure you have the five elements that every great marketing story needs:<\/p>\n

    \n
  1. A hero<\/li>\n
  2. A goal<\/li>\n
  3. An obstacle<\/li>\n
  4. A mentor<\/li>\n
  5. A moral<\/li>\n<\/ol>\n

    Number 4 is where you<\/em> come in.<\/p><\/blockquote>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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