Understand your business:
[Simon Sinek — Ted.com]
To build trust tell people, this order:
Why you do what you do.
How you do what you do.
What you do.
Objective:
What action do you want people to take when they visit your web site?
Who is your target audience:
reader is led to feel important
reader wants solutions to insecurity (motivation)
how did the reader get to where they are?
what conflict is the reader experiencing?
how far are the readers willing to go?
Content:
Build your authority
Testimonials
Stories
Build Trust
Express Passion
Support Courage
Keywords
From: http://www.copyblogger.com/writing-process/
- You have an idea, but what’s the goal? From a content marketing standpoint, you’re usually seeking to educate or persuade (often both, and as we’ll see in the next step, they’re actually the same thing even when intentions vary).
- The obstacles you face are the things your audience does not yet understand, but must accept by the end of the piece. These are the questions that you must answer before you can achieve the goal you’ve identified in Step One.
- What promise are you making to your audience with this piece? What will you teach them or convince them of? And why should they care? That’s your working headline.
- Then, each of the major questions you must answer to achieve your mission (and the promise your headline makes) becomes a subhead. Your subheads don’t ultimately have to be phrased as questions, but it’s a decent place to start.
- Answer the questions designated by each subhead, and answer only that question.
- Edit
More at:
http://my.copyblogger.com/type/ebooks/
Design:
Pick color scheme — Psych of color, more
Preview web site sampler for Google — Preview Peek for Google
Headlines
Emotions
Movement
Graphics
Images
Videos
Animated GIFs